Far be it for me to mock efforts to generate XBRL innovation but even I was surprised by the breathless intensity of the Brix Project – a new iPhone app for delivering ‘aha’ moments from XBRL filing data by literally delivering it into your hands. I can see it now. A killer chat up line. Here’s the script:

INT. BAR – NIGHT

XBRL-geek GUY is desperately trying to impress his date who sits at a table covered in empty shot glasses. His mobile phone buzzes. Holy canoly! It’s a text from the Brix Project. He skims it then holds up his mobile (cell) to show his GAL date.

GUY
Guess what?

GAL
(interrupted from downing her 24th tequila shot)
What?

GUY
Widgets Inc. just filed their 10-Q!

GAL
(quiet burp)
Suhweet…

As the Guy waits breathlessly for the next Brix alert, the Gal slumps face down onto the table shattering shot glasses with her nose-ring and eyebrow-ring and lip-ring. Guy looks at Gal.

GUY
Man. Those Brix guys were right. That was some aha moment…

Joking aside. Kudos to XBRL Labs. Get that data out there. Yeah baby!

Tags: iphone

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This entry was posted on Thursday, August 19th, 2010 at 10:17 am and is filed under Communication, XBRL. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.